Why TV advertising can boost your business ahead of Christmas
As Christmas approaches, it’s the perfect time to consider how TV advertising can give your business an extra boost. The festive season sees a surge in TV viewership as consumers spend more time indoors, making it an ideal opportunity to capture their attention.
With holiday shopping at its peak, TV ads offer a powerful way to increase brand awareness and conversion. Over the past decade, iconic Christmas ads from brands like John Lewis have become part of the tradition, proving the impact of emotional and nostalgic storytelling.
What does the perfect Christmas ad look like?
Now that we’ve highlighted why TV adverts work so well during the Christmas season, what does it take to craft the perfect holiday ad? At this time of year, storytelling and narration are incredibly effective, as Christmas ads are often seen as entertainment rather than just marketing.
By tapping into emotional stories and evoking a sense of nostalgia, brands can significantly increase viewer engagement. Creating a captivating ad is crucial since the holiday season can be cluttered with memorable content, making creativity essential. While holiday ads can differ from your usual brand messaging, it’s vital to ensure they still align with your core brand identity.
Research from the Advertising Association revealed that in 2023, 48% of adults used Christmas adverts to inspire gift ideas, while young adults found these ads helped set the festive mood. This positive perception highlights how effective holiday ads can be in getting your products and services noticed during the winter season.
Advertise on TV with the experts
At Goldtempest, we bring nearly 50 years of advertising expertise, making it easy and affordable to get your business on air. From creative concept to post-campaign analysis, we handle the entire process for you. Thanks to our strong relationships with ITV, Sky, Channel 4, and other major networks, we can secure prime spots to ensure your campaign’s success.
Let us help your business shine this holiday season through the power of TV advertising.
