Many believe that TV advertising is reserved for large, established brands with massive budgets. While it’s true that high-profile events like major sports games can come with steep price tags, there’s a wide range of TV advertising options that are much more affordable than you’d think. Platforms like Video on Demand (VOD) offer cost-effective ways…
Since its launch in 2012 in Perth, Australia, Canva has quickly become the go-to design platform for business owners, content creators, and marketers. Its user-friendly interface and powerful features make it a versatile tool for designing social media graphics, presentations, marketing materials, and more – even for those with no design experience. If you’re new…
Influencer marketing is a collaboration between influential online personalities and brands to promote products or services. Social media has given rise to influencers: those among us who are glamorous, and charismatic, and have influenced what we eat, how we live, and the clothes that we wear. As we spend more time online, brands and businesses…
If you were asked to describe your business in just three words, what would they be? Your brand identity is more than just a logo or a colour palette: it’s the visual representation of your business’s personality, values, and mission. It conveys who you are, what you stand for, and how you set yourself apart…
Why TV advertising can boost your business ahead of Christmas As Christmas approaches, it’s the perfect time to consider how TV advertising can give your business an extra boost. The festive season sees a surge in TV viewership as consumers spend more time indoors, making it an ideal opportunity to capture their attention. With holiday…
The marketing world has never been more saturated with ways to enhance stakeholder engagement, and the luxury of choosing the perfect business strategy has never been easier. But how do you make the right choice? What’s best for your business size, goals, and budget? There’s no one-size-fits-all answer, and businesses often find the right approach…
Scrolling through social media, liking posts, and sharing updates is easy, but achieving success requires more than consistency. It involves setting realistic, strategic goals that align with your business values and objectives. Here’s a simple guide on how you can set realistic social media goals for your business. Setting realistic social media goals Define your…