Many believe that TV advertising is reserved for large, established brands with massive budgets.
While it’s true that high-profile events like major sports games can come with steep price tags, there’s a wide range of TV advertising options that are much more affordable than you’d think.
Platforms like Video on Demand (VOD) offer cost-effective ways for businesses of all sizes to reach their audience without breaking the bank.
But how do you know which option is right for your business?
What’s the best approach based on your budget, audience, and goals?
There’s no one-size-fits-all answer to TV advertising; different strategies work for different businesses, but the great news is that getting your business on TV doesn’t have to be an expensive task.
What is TV advertising?
TV advertising aims to place your brand’s message in front of your targeted audience through various television methods. This can include traditional linear TV advertising, where ads are aired during live programming, or more flexible, modern alternatives like VOD, where ads are delivered during streamed content.
Platforms like VOD allow you to reach specific audiences without the hefty price tag associated with traditional prime-time TV slots, making it a cost-effective option for businesses of any size.
How much does TV advertising cost?
The cost of TV advertising depends on various factors, allowing for flexibility based on your budget.
First, there’s the production of the ad itself: high-quality production is crucial for ensuring your message connects with viewers, and this includes expenses for concept development, filming, editing, and music licensing.
Next, you’ll need to purchase media space, which can vary based on the time slot, channel, or ad length.
While traditional TV ads during prime tend to be more costly, there are more affordable options available on VOD platforms that allow you to target specific demographics.
Our expert team can create entry-level TV ads for you, covering all stages mentioned, starting at only £3,000–£5,000.
What type of TV advertising is best for your business?
As always, the best option depends on your specific business needs. Traditional TV ads can reach wide audiences, making them great for brand awareness. However, if you’re working with a more limited budget, VOD offers a targeted, affordable alternative that still gives your brand a high level of visibility.
We understand that navigating TV advertising can feel daunting, but that’s where we come in! Our team specialises in making TV advertising both accessible and affordable for businesses of all sizes.
Let us help you tap into the power of cost-effective TV advertising today!