Since its launch in 2012 in Perth, Australia, Canva has quickly become the go-to design platform for business owners, content creators, and marketers. Its user-friendly interface and powerful features make it a versatile tool for designing social media graphics, presentations, marketing materials, and more – even for those with no design experience.
If you’re new to Canva, here are our top tips to get the most out of the platform:
Create a Brand Kit
One of Canva’s standout features for businesses is the Brand Kit, which allows you to organise your brand’s visual identity all in one place. To get started, follow these steps:
- On the homepage, click ‘Brand’ from the left-hand menu
- Select ‘Brand Kits’ and then click ‘+ Add New’ on the right
- Give your Brand Kit a name and begin uploading your core brand elements:
- Logo
- Fonts
- Colours (HEX codes)
- Photos
Additional elements such as icons, graphics and brand voice can be added later and arranged in folders for easy access.
Use a clear naming structure, such as “Logo – Primary Colour” to ensure your team uses assets correctly every time.
Once you’ve created your Brand Kit, you have all the elements ready at your fingertips to create professional-looking marketing materials.
Why You Need a Brand Kit
A well-organised Brand Kit offers many benefits, especially for businesses:
- Consistency across all marketing materials:
- You can ensure your brand’s look and feel stays consistent across all designs, from social media posts to email campaigns.
- Faster, more streamlined design process:
- Everything you need is neatly stored and ready to apply in just a few clicks.
- Team collaboration is as easy as ever:
- Having a central hub for your branding elements allows everyone to stay on the same page, maintaining visual consistency across projects.
Keep Your Brand Kit Up to Date
As your business evolves, your branding might, too. Make sure to keep track of your branding and Brand Kit to ensure everything remains current, for example, by uploading new logos, updated colour palettes, and removing outdated elements.
If setting up a Brand Kit feels overwhelming, don’t worry – we’re here to help. Our Creative team offers personalised one-on-one Canva training to get you started. To schedule a chat with us, call 01904 782722.